3 Things That Are Keeping Readers from Coming Back to Your Blog

While gaining new readers is an important part of growing your blog, another important part of it is keeping the followers you already have. Followers become loyal readers of your blog when you continue to create content that speaks to them and engage with them.

Here are three things you might be doing that can keep people from coming back to your blog, and what you can do to minimize the issue.

You’re focusing too much on numbers and not quality content.

I’m sorry if this is you, but I’m immediately turned off from a blog when I see a post titled ‘My June Goals,’ or something of that nature. Why? Because honestly, why would I, as a fellow blogger and reader, care about your number goals for your blog? Honestly. Think about it. People want to read content that speaks to them, that they have a stake in. People will read about many things out of curiosity, but real engagement comes from topics that people care about. How does a post on your blog analytics help another person? It does if you relate your goals/numbers to advice on how someone can improve their own blog, but otherwise, the value is for yourself. (And hey, that’s okay if that’s the focus of your blog.) Similarly, if your followers on social see posts that emphasize a focus on gaining followers over interacting with quality content, they might think your end goal is quantity, not quality.

Your posts frequently have grammatical errors.

You can have a fun blog while being professional at the same time. Spelling errors and grammar issues have the tendency to indicate one of two things: a) that you don’t know how to write correctly or b) you’re too lazy to proofread your posts. That said, we all still make mistakes from time to time, but many mistakes can be avoided by proofreading and downloading apps such as Grammarly to help catch errors.

You don’t reply to comments.

I have a pretty strict rule for myself that I will respond to every comment on my blog. Even if I can’t think of anything to say back, I’ll write a “Thank you for sharing!” or give it a ‘like’. People take time to respond to your thoughts, and if they never hear back from you, it can make them feel as if you don’t care about your readers. That’s how you lose them.

I know this all might sound a bit harsh at first, but a lot of blogging and writing comes back to how we relate to people. People listen to what you have to say when they care about what you’re saying, and they can clearly understand it. They also like to feel listened to themselves. I actually believe that if we, as bloggers, think about our blogs as more of a discussion than a diary, then we’re more likely to get the type of engagement we want.

Whew, I know that was a lot of tough love. So, what did you think? Do you have any other tips you’d like to share with fellow bloggers?

 

 

 

Follow:
Share:

18 Comments

  1. June 11, 2018 / 3:36 pm

    I absolutely agree. I get very tired of hearing about stats and goals on Twitter and I sure don’t want to read a blog about it. I also answer every comment on my blog. It’s important to let others know you appreciate them taking the time to read your post. Thanks for sharing this.

    • Cailin
      Author
      June 11, 2018 / 4:12 pm

      Thanks for sharing your thoughts, Wendy! I get tired of the goals tweets too

  2. June 11, 2018 / 4:31 pm

    I always answer every comment. I think that it definitely helps that when people have taken the time to comment and read your post is lovely to take the time to write back. Great post and a bit of tough love never hurts.

    • Cailin
      Author
      June 11, 2018 / 4:32 pm

      I agree ๐Ÿ™‚ Thanks!

  3. June 11, 2018 / 4:59 pm

    Not only do I answer each and every comment in my posts, I will go beyond and give a comment on their latest post too. If somebody likes my post, I’ll go directly to their posts and like them back. I guess it’s just common courtesy? Or maybe just me, I’m not sure. You’ve raised some great points here! Thanks for sharing!
    I guess it all depends on the end goal for each blogger. If all they want to write about is strictly their lives, like a “diary” type blog, that’s totally cool but it’s so true that they won’t receive a lot of Engagement.

    • Cailin
      Author
      June 11, 2018 / 6:42 pm

      Yes, I agree it depends on the end goal. Thanks for your thoughts ๐Ÿ™‚

  4. June 12, 2018 / 5:39 am

    I think if you’ve started out blogging back in the olden days (like I did haha) when you have a diary type of blog, it is incredibly difficult to transition from talking about yourself to talking TO your readers. But definitely not impossible ๐Ÿ˜Š

    What I can add is this: find the balance between what your readers want to read from you and what you like to talk about. You can even get creative and find a way to merge these two!

    I love what you said about readers wanting to feel listened to in a blog post. Will definitely keep that in mind on my next post! Thanks for sharing your tips!

    xx Kate | https://allthetrinkets.wordpress.com

    • Cailin
      Author
      June 12, 2018 / 7:02 am

      Thanks for your tip, Kate! I completely agree that thereโ€™s a balance. You have to care about what youโ€™re writing too!

  5. June 12, 2018 / 8:55 am

    I completely agree with all of this! As you said, ‘goals’ posts generally come off as kind of dull and doesn’t particularly entice me as a reader. Grammatical errors can make reading a post painful, too. Great post โ˜บ๏ธ

    • Cailin
      Author
      June 12, 2018 / 3:26 pm

      Thanks! I love hearing positive feedback on my touchier topics haha

  6. Aleeha and Lucy - HALE
    June 12, 2018 / 2:31 pm

    I agree, spelling and grammar are really important. You don’t necessarily have to be an incredible writer using hundreds of language techniques, but a post needs to make sense and needs to be easy to read.
    Aleeha xXx
    https://www.halesaaw.co.uk/

    • Cailin
      Author
      June 12, 2018 / 3:27 pm

      Thanks for the thought! Yes, no need to be fancy all the time but it should be coherent. ๐Ÿ™‚

  7. June 13, 2018 / 4:50 am

    Ohhh I totally agree with you on the comment thing. I think if someone takes the time to comment, then we should reply. I was a judge in the bloggers blog awards last year, and this point was actually something we scored someone on. I also have to agree with the “numbers chasing” thing, although to be fair I see that more on twitter. The constant begging for followers really puts me off an account.

    • Cailin
      Author
      June 13, 2018 / 8:53 am

      Yes, I agree, it seems to be worse on Twitter. Thanks for commenting ๐Ÿ™‚

  8. June 17, 2018 / 11:31 pm

    Such an honest and beautifully written post- I’m so glad someone finally said what you’re discussing! I find it cringe when people care more about seeing the follower number grow than the fact that you can share your content and passion with such a large number of people and meet others who feel the same! I think it’s such a shame when I see bloggers ignore comments- it’s so special that someone enjoys your content and wants to let you know that they’re loving it! Sending you good vibes!

    Nati x | http://www.lifeaftercoffeeblog.com | @NAfterCoffee

    • Cailin
      Author
      June 18, 2018 / 11:20 am

      I completely agree, and thanks for the good vibes! Since I’ve gotten into the blogging community, I’ve seen a lot of things that puzzle me and so I’m glad to be the one who brings them up.

    • Cailin
      Author
      July 3, 2018 / 9:26 am

      Iโ€™ll have to check it out!

Leave a comment!